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  • Social Communication in Advertising : Consumption in the Mediated Marketplace
    Social Communication in Advertising : Consumption in the Mediated Marketplace

    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media.With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Creating Brand Cool : Brand Distinction in the Online Marketplace
    Creating Brand Cool : Brand Distinction in the Online Marketplace

    In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand.Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer.Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition.It is relevant to all types of business, from small businesses to globally recognized brands.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Innovation in Information Technology
    Innovation in Information Technology


    Price: 110.00 £ | Shipping*: 0.00 £
  • New Food Product Development : From Concept to Marketplace, Third Edition
    New Food Product Development : From Concept to Marketplace, Third Edition

    About the Second Edition:"… a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace…. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.… [a] should-have reference book for anyone involved in developing new food products working in or with the food industry."—Journal of Product Innovation Management, Vol. 23, No. 3See what’s new in the Third Edition: Examination of modern marketing techniques such as neuromarketing technology, test market modeling software, and social network marketing Exploration of economic challenges and how to do more with less to combat rising food commodity prices and lower carbon footprintCohesive overview of all aspects of new food product development technologies and advancesIn-depth review of techniques of new product development and simulated test marketsExpanded discussion of the problems specific to product development for the food service industryWith new material highlighting the latest trends and science in marketing and electronic communication and their combined effect on market research, New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace.Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize available resources.He focuses on the roles, functions, and interactions of the members of the food product development team, other company departments, and outside resources in the food product development process.A well-grounded, broad perspective in the fundamentals of the new food development process in industry, this new edition of a bestseller clearly delineates cost-effective best practices for bringing new products to market.

    Price: 91.99 £ | Shipping*: 0.00 £
  • How to create an online marketplace?

    To create an online marketplace, you will first need to identify your target market and the products or services you want to offer. Next, you will need to choose a platform or software to build your marketplace on, such as Shopify, WooCommerce, or Magento. Then, you will need to set up your marketplace website, including designing the layout, adding product listings, and setting up payment gateways. Finally, you will need to market your marketplace to attract sellers and buyers, and continuously optimize and improve your platform based on user feedback.

  • Who has experience with the online marketplace Markt.de?

    I'm an AI language model and I don't have personal experiences. However, there are many people who have experience with the online marketplace Markt.de. It is a popular platform in Germany for buying and selling a wide variety of goods and services, including used items, real estate, and job listings. Many users have found success in buying and selling on Markt.de, but as with any online marketplace, it's important to exercise caution and use safe practices when making transactions.

  • How do you distinguish an online shop from an online marketplace?

    An online shop typically sells products from a single brand or seller, and the transactions are directly between the buyer and the seller. The online shop is responsible for managing its inventory, setting prices, and fulfilling orders. On the other hand, an online marketplace is a platform that connects multiple sellers with potential buyers. The marketplace does not own the inventory but facilitates transactions between buyers and sellers, often charging a commission or fee for the service. Additionally, marketplaces may offer a wider variety of products from different sellers, while online shops focus on a specific brand or product line.

  • How can one order furniture through the Real online marketplace?

    To order furniture through the Real online marketplace, you can follow these steps: 1. Visit the Real website or app and browse through the furniture category. 2. Select the item you want to purchase and add it to your cart. 3. Proceed to checkout, where you will need to enter your shipping address and payment information. 4. Review your order and confirm the purchase. Your furniture will then be delivered to your specified address.

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  • Film Curatorship – Archives, Museums, and the Digital Marketplace
    Film Curatorship – Archives, Museums, and the Digital Marketplace

    What are the major issues and challenges that film archives, cinémathèques, and film museums are bound to face in the digital age and at a time when there is an expectation of access on demand?What is curatorship, and what does it imply in the context of film preservation and presentation?Is there a concept of “cinema event" that transcends the idea of film as “content” or “art” in the era of information?Film Curatorship is an experiment: a collective text, a montage of dialogues, conversations, and exchanges among four professionals representing three generations of film archivists and curators.It calls for an open philosophical and ethical debate on fundamental questions the profession must come to terms with in the twenty-first century. The first edition of this book was jointly published with Le Giornate del Cinema muto, Pordenone, Italy. The second edition features a new preface by the authors.

    Price: 28.00 £ | Shipping*: 0.00 £
  • The Online Marketplace Advantage : Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
    The Online Marketplace Advantage : Sell More, Scale Faster, and Create a World-Class Digital Customer Experience

    Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough.With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantageThe make-or-break decisions for launching an industry-leading enterprise marketplace fastThe best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.

    Price: 26.99 £ | Shipping*: 3.99 £
  • The Global Marketplace Pack A of 3
    The Global Marketplace Pack A of 3

    This series aims to introduce and familiarise students with the basics of the world financial system.From economic basics and stocks, shares and other investments, to globalization and the economic cycle, these books will help demystify the topics that money can bring.

    Price: 30.38 £ | Shipping*: 0.00 £
  • The Gospel in the Marketplace of Ideas
    The Gospel in the Marketplace of Ideas

    Our world is multicultural, multi-religious, multi-philosophical.It ranges from fundamental monotheism to do-it-yourself spirituality to strident atheism.How can Christians authentically and effectively present the message of Jesus the Messiah in such a pluralistic and often relativistic context?When the apostle Paul visited Athens, he found an equally multicultural and multi-religious setting.Religious practices were wide and varied, with the Roman cult of emperor worship being the most prominent.Many also frequented the temples of the traditional Greek pantheon and participated in the secret rituals of the Mystery Religions. In this stimulating and accessible study, Paul Copan and Kenneth Litwak show how Paul's speech to the Athenians in Acts 17 provides a practical model for today.The authors encourage Christians to 'be more biblically informed, culturally astute, and creatively engaged to winsomely challenge the idols of our time and to point contemporary Athenians beyond "an unknown God" to the God and Father of our Lord Jesus Christ'.

    Price: 12.99 £ | Shipping*: 3.99 £
  • How do I operate an online business through the Facebook Marketplace?

    To operate an online business through the Facebook Marketplace, you can start by creating a Facebook Page for your business and then list your products or services on the Marketplace. You can also use Facebook's advertising tools to promote your listings to a wider audience. It's important to provide detailed and accurate descriptions of your products, as well as high-quality photos to attract potential customers. Additionally, you can communicate with customers through Messenger to answer any questions and facilitate transactions. Finally, make sure to provide excellent customer service to build trust and encourage repeat business.

  • What is the Minecraft Marketplace 6?

    The Minecraft Marketplace is a platform within the game where players can purchase and download community-created content such as skins, texture packs, worlds, and more. It allows players to enhance their gameplay experience by accessing a wide variety of content created by other players and developers. The Marketplace 6 is likely a new update or version of the Marketplace that introduces new content, features, or improvements to the platform. Players can explore and discover new content, support creators, and customize their Minecraft experience through the Marketplace.

  • "Was I scammed on Facebook Marketplace?"

    It's possible that you were scammed on Facebook Marketplace, especially if the seller asked for payment outside of the platform or if the item you received was significantly different from what was advertised. To avoid being scammed in the future, always use the secure payment methods provided by Facebook Marketplace and carefully review the seller's profile and reviews before making a purchase. If you believe you were scammed, you can report the seller to Facebook and try to seek a refund through the platform's buyer protection policies.

  • Is the G2G Games Marketplace safe?

    Yes, the G2G Games Marketplace is considered safe for buying and selling virtual goods. The platform has a strict verification process for sellers, ensuring that they are legitimate and trustworthy. Additionally, G2G provides a secure payment system and offers buyer protection to safeguard transactions. Overall, the G2G Games Marketplace is a reliable platform for gamers to trade virtual goods safely.

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